Who are my constituents?  How do I reach them?  How do I get them excited about giving?

Marketing for nonprofit organizations presents many unique challenges and opportunities, especially in today’s economy.  At AboutFace Marketing, we can help you define those challenges and opportunities by helping to create your vision and mission for the organization and creating a strategic plan that will set the objectives you need to get your constituents excited about fundraising and participation. We can help you define your target markets and create the communication and/or fundraising programs and campaigns you need. Whether you have limited or “blue sky” resources, we can help you come up with creative and out of the ordinary communication tools and campaigns to get your constituents excited and make them feel like they are a part of your group. If you choose us as a partner, we can work with you to create a plan from beginning to end that will help ensure your goals are met.

Services include:

• Strategic planning and defining target market(s)

Would you like to put together a comprehensive market strategy and marketing plan at this stage of the game? We can help you with a SWOT (strengths, weaknesses, opportunities, threats) analysis to look at the big picture and develop a creative and out-of-the-box plan that will be solid and effective to help you reach your target market(s) and optimize your budget, to bring in the support you need for the success for your organization.
• Event planning/fundraising efforts

One of the biggest challenges in any organization is the time-consuming task of planning and implementing an event or tradeshow, regardless of the size and number of attendees. This is exponentially more important in the fundraising world! We can help you plan and manage all of the details for your event to make it something your target market(s) will remember, and can manage the endless amount of details involved, including venue research and negotiation; creation of media partnerships for events; celebrity event participation and recruitment; sponsorship feasibility and recruitment; virtual meetings and presentations; event management, logistics, and promotion; tradeshow booth development; and banner/graphics development.
• Promotion/direct marketing campaigns

Key to any organization, regardless of its size, is promotion and visibility – if the target customers don’t know you exist, how can they find you? We can help you to create an effective campaign, including any/all of the following: e-mail; Website search engine optimization, link, and social networking strategy; advertising (both print and electronic); events; public relations; relevant listings; and anything else you might imagine.
• Website creation/enhancement and design

Just because almost anyone can put up a Website today – thanks to simple templates offered by most hosting packages – it doesn’t mean that everyone has the skill to accurately represent the brand they want to create. Today, a Website has become a large part of the “face” of any organization, no matter how large or small, and therefore is very important in terms of how accurately that is conveyed. Also, we know that as a not-for-profit organization, you need to get the most “bang for your buck”! Using best practices in readability and usability, we can take a look at what you have (or we can start from scratch, if you don’t already have a Website), get you started or create your next version, from the site’s graphic design and layout to content development, adding online fundraising capabilities, search engine optimization and marketing, and traffic analysis.  
• Blogs and social networking strategy

Have you heard the terms “Web 2.0,” “blogging,” “social internet,” “wiki,” “message boards,” and “social networking sites,” but don’t know if they apply to you and your organization? The not-for-profit world is one of the areas that highly benefits from this type of strategy! We can take a look at your organization’s goals and determine if and what would be a good social networking strategy for you, as well as what tactical approach to take – plus, we can help you with the implementation, as well.
• Copywriting and design

Do you need to create a brochure, flyer, direct mail/e-mail piece, letterhead, business card, advertisement, blog, news release, or anything related? We can write and/or design it for you quickly and economically!
• Promotional items

Do you need to put your business name on a shirt, pen, sports container, hat, or paper maché duck? We can provide you with out-of-the-box ideas that fit your budget, as well as some classy and high-end items that you may use for employee or client gifts.