Small, fast, and hungry! You have a vision for your product/company, want to hit the ground running, get your name out there, and get your product/service where it needs to be to establish your business (and allow you to sleep more at night).

The trouble is, even if you know how to do that, there are only so many hours in the day, and you can only get so much done! We understand the limits of getting started – especially of time. Often, a big challenge for the small business owner is the knowledge of what needs to be done, but sometimes not how to do it and/or how to get there – including something as basic as your company’s logo, portrayed identity, and best (and most efficient) packaging. Plus, though you need the help, you’re wary of outsourcing such activity, because your funds are limited.

There’s a reason that more than 1/3 of new businesses close their doors within the first two years, and more than 2/3 are gone within the first four: Often, the owner(s) just can’t do it all, which results in not being able to do enough. At AboutFace Marketing, we can help you with one of the most important facets of your business: communicating with your target market(s). We can find out what’s out there for you, what the expectations are, what will be needed to get your foot in the door and then create a marketing plan to introduce your company and help provide the most impact to get you going, at a reasonable cost. Also, we can help you create a simple label, we can register and get your Website up and going, or we can take all of the marketing onus off of your shoulders altogether – it’s up to you; you’re in the driver’s seat.

We will gladly work with you to cover any/all of the following:

• Market research and feasibility

We can help you answer many questions in developing your overall business plan at the very beginning of your efforts: Is the market out there? What are the demographics? What are their expectations? What is the competitive landscape? Is this really a feasible business idea?
• Marketing/launch plan

Are you ready to launch your business/product/service, and want a full picture of what will be needed to do a solid and effective – yet affordable – launch and campaign? We can get your background information, do some research, and provide you with a creative yet effective and efficient plan to start you on your way.
• Logo/identity/messaging development

What do you want your company, product, and/or service to represent to its target market(s)? There’s more to the logo than meets the eye! It’s really the brand – or face of the company – you create with any representation you make. We can help you materialize that vision in a way that will help you stand out from the crowd.
• Website purchasing, hosting, and creation

Know you need a URL and a Website, but don’t know where to start? Do you have some basic Web pages, but need to take the next step? Just because almost anyone can put up a Website today – thanks to simple templates offered by most hosting packages – it doesn’t mean that everyone has the skill to accurately represent the brand they want to create. Today, a Website has become a large part of the “face” of any company, no matter how large or small, and therefore is very important in terms of how accurately that is conveyed. Using best practices in readability and usability, we can get you started or create your next version, from the site’s graphic design and layout to content development, adding online shopping capabilities, and search engine optimization and marketing. 
• Product packaging

Need to create labeling, and/or find an economical and efficient yet creative and catchy package for your product? We can help you discover and develop your options while fitting the requirements you need operationally.
• Event planning

One of the biggest challenges in any business is the time-consuming task of planning and implementing an event or tradeshow, regardless of the size and number of attendees. We can help you plan and manage all of the details for your event to make it something your target market(s) will remember!
• Promotion/direct marketing

Key to any business, regardless of its size, is promotion and visibility – if the target customers don’t know you exist, how can they find you? We can help you to create an effective campaign, including any/all of the following: e-mail; Website search engine optimization, link, and social networking strategy; advertising (both print and electronic); events; public relations; relevant listings; and anything else you might imagine.  
• Copywriting and design

Need to create a brochure, flyer, direct mail/e-mail piece, letterhead, business card, advertisement, blog, news release, or anything related? We can write and/or design it for you quickly and economically!
• Promotional items

Want to get your business name out there via a shirt, pen, sports container, hat, or paper mache duck? We can provide you with out-of-the-box ideas that fit your budget.