 |
|
Who We Serve
At AboutFace Marketing, we understand that different types of businesses have different needs. A small, start-up business has a much different need for marketing expertise than a more established small- or medium-sized business, which in turn has a much different marketing need than a nonprofit organization.
Our experience affords us the skills and insight needed to address your specific business needs, and we understand the different mindsets associated with different types of business:
Business Startups
Small, fast, and driven! You have a vision for your product/company, want to hit the ground running, get your name out there, and get your product/service where it needs to be to establish your business (and allow you to sleep more at night).
The trouble is, even if you know how to do that, there are only so many hours in the day, and you can only get so much done! We understand the limits of getting started – especially of time. Often, a big challenge for the small business owner is the knowledge of what needs to be done, but sometimes not how to do it and/or how to get there – including something as basic as your company’s logo, portrayed identity, and best (and most efficient) packaging. Plus, though you need the help, you’re wary of outsourcing such activity, because your funds are limited.
There’s a reason that more than 1/3 of new businesses close their doors within the first two years, and more than 2/3 are gone within the first four: Often, the owner(s) just can’t do it all, which results in not being able to do enough. At AboutFace Marketing, we can help you with one of the most important facets of your business: communicating with your target market(s). We can find out what’s out there for you, what the expectations are, what will be needed to get your foot in the door and then create a marketing plan to introduce your company and help provide the most impact to get you going, at a reasonable cost. Also, we can help you create a simple label, we can register and get your Website up and going, or we can take all of the marketing onus off of your shoulders altogether – it’s up to you; you’re in the driver’s seat!
- Market research and feasibility
- Marketing/launch plans
- Branding, identity, and messaging development
- Website
- URL purchasing
- Hosting coordination
- Content development and design
- Search engine optimization and marketing
- Wordpress microsite setup and training for maintenance
- Product/service packaging
- Promotion/direct marketing
- Copywriting
- Graphic design – print and digital
- Event/tradeshow planning
- Promotional item coordination and recommendation
Established Small and Medium Businesses
You’ve survived the initial plunge of entering the market; now you’ve established yourself and need to take the right steps to get to the next level. Questions you may be asking include:
- How do our customers and our target market(s) currently perceive us?
- Is our customer base/current target market(s) large enough?
- How do we increase our market share in our current target market(s)?
- Is there an opportunity to expand our market(s) and/or coverage?
You might be ready to increase your operations; however, you’re still lean on staff and very lean on time, which doesn’t give you the breathing space or the perspective to be able to adequately plan out or implement the marketing and attention around that expansion.
Though you may not be ready to commit to in-house, full-time marketing and communications staff, or you are one marketing person in the organization who needs more hands to get the job done, let AboutFace Marketing be your virtual marketing department! We can provide individual or a full package of strategic and tactical services to help you get the job done, and help to get you where you need.
- Market research and competitive analysis
- Market strategy and implementation
- Market expansion
- Direct marketing and promotional campaigns
- Company, product, and service branding
- Website:
- Creation/enhancement
- Writing/editing
- Design/setup
- Search engine optimization/marketing
- Social media strategy, setup, initialization, and training
- Product packaging
- Event and tradeshow management and logistics
- Interactive marketing program development and implementation
- Visibility programs and public relations
- Graphic design – both print and digital
- Promotional item research, recommendation, and coordination
- Corporate and internal communications
- Marketing staffing and development consultation
Nonprofit Organizations
Who are my constituents? How do I reach them? How do I get them excited about giving?
Marketing for nonprofit organizations presents many unique challenges and opportunities, especially in today’s economy. At AboutFace Marketing, we can help you define those challenges and opportunities by helping to create your vision and mission for the organization and creating a strategic plan that will set the objectives you need to get your constituents excited about fundraising and participation. We can help you define your target markets and create the communication and/or fundraising programs and campaigns you need. Whether you have limited or “blue sky” resources, we can help you come up with creative and out of the ordinary communication tools and campaigns to get your constituents excited and make them feel like they are a part of your group. If you choose us as a partner, we can work with you to create a plan from beginning to end that will help ensure your goals are met.
- Strategic planning and defining target market(s)
- Event planning/fundraising efforts
- Promotion/direct marketing campaigns
- Website:
- Creation/enhancement
- Content writing
- Design
- Search engine optimization/marketing
- Social media strategy, initialization, and training
- Graphic design – both print and digital
- Copywriting
- Promotional item research, recommendation, coordination
